The Maxell company, recognized for its consumer electronics such as audio cassettes, video cassettes, headphones and OEM batteries, established itself in the United States in October 1969. In its early days, the company took over. Responsible for the dry cell and magnetic tape divisions of Nitto Electric Industrial Co. LTD before embarking on the production of the first alkaline dry cells in Japan in 1963. Maxell Corporation of America was founded in 1969 after the launch of cassettes audio in the Japanese market. In the 1980s, the famous "Windswept Man" quickly became a pop culture icon after appearing in commercials for Maxell audio cassettes. His hair, tie and even the lampshade are swept away by the high-fidelity sound of the cassette produced by the speaker. Due to the popularity of the ad, Maxell recreated the scene, this time with a woman, featured in a nationwide television ad and a Rolling Stone magazine ad. For the past 50 years, Maxell has offered a full line of batteries, digital media products, care and maintenance products, headsets and earphones.